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Author: Lesley Weston

Increase Growth Through Effective Sales and Marketing Alignment

Imagine a perfectly synchronised orchestra – each instrument playing its part, contributing to a beautiful and cohesive melody. That’s the power of effective sales and marketing alignment. When these two crucial teams work together seamlessly, the results can be truly transformative, driving significant growth for your business. But achieving this level of integration isn’t always […]

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AI – Helping Marketers Make Sense of the Data

There’s no doubt that Artificial Intelligence (AI) has the ability to radically change the digital marketing landscape. As marketers, we recognise that AI is fast becoming an indispensable marketing tool and understand the important role it has in revolutionising the way businesses connect with their target audience.   AI is fundamentally a logic based system and […]

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