What Is Digital Marketing Transformation?

Digital transformation is an organisational change from using traditional forms of marketing, to prioritising digital and online promotions. Fast paced digital developments have led to the continued evolution of the digital world and have subsequently affected customer expectations and behaviour.  Mobile usage has increased, and the way we obtain information and purchase goods has now [...]

New Facebook Changes – How Will This Affect Business Pages?

What Are The New Facebook Changes? Facebook is making some big changes to its algorithm, which will mean business pages will have to encourage more interaction in order to be seen. This drop in visibility is not new and marketeers have suggested, that they have been noticing a decline in News Feed exposure for [...]