Practical notes on getting found and getting enquiries
Ideas on SEO, content, paid media and measurement from the work of making websites more useful to the people who visit them.
Read with a purpose
Start with a question you need answered
Follow the linked service or case study
Talk to us about your own situation
Guides and articles
From clicks to conversations
A practical guide to improving the path from a website visit to a useful enquiry.
Planning a B2B campaign
The questions to answer before choosing channels, content and measures.
Internal linking
How relevant internal links help readers discover the next useful page.
Search, local and sector ideas
Google Business Profile
An introduction to improving local search visibility.
Meta descriptions
Writing search snippets that help people understand a page.
B2B manufacturing
An industry-specific look at the journey from search to sales conversation.
Let's talk about what your website could do better.
Tell us what you want to achieve. We will start with a practical conversation.
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Staffordshire, UK · SEO · Content · Google Ads