Lodaer Img

The Client

The Mermaid London is a high-profile conference and events venue in the City. As a vibrant London events venue, 

The Mermaid hosts a variety of events ranging from complete venue buy-outs for over 1,900 delegates, to large London conferences for up to 600, product and car launches, smaller meetings, award ceremonies, weddings and exclusive private parties.

The Challenge - Struggling to Target the Right Audience?

The Mermaid London, a renowned conference and event venue, faced a common challenge: identifying the most effective channels to reach their ideal clientele. Without a clear understanding of which marketing avenues yielded the best results, their efforts lacked focus and direction. Additionally, targeting specific event sectors remained a mystery.

  • Analyzed Competitors
  • Defined Target Audience
  • Optimised Keywords
  • Developed Strategy
  • Increased Visibility
  • Improved ROI

Measurable Results:

“We engaged with Andy and The Harrison Agency after being impressed with Andy’s knowledge of how to tap into new customers through various forms of digital and web-based activity including PPC,” says Richard Littman, Director at The Mermaid London.

Through our collaborative efforts over the past 12 months, The Mermaid London has begun to see significant improvements. This allows them to make data-driven decisions for optimized sales growth.

In today’s digital age, a strong online presence is key to success. Harrison Digital Media offers a data-driven approach to digital marketing, providing everything you need to thrive. From boosting website traffic and generating leads to building brand awareness, our experts craft customized strategies that deliver measurable results. We’re your one-stop shop for SEO, content marketing, Google Ads, email marketing, consulting, and training – all focused on maximizing your return on investment.

Link building is like getting votes of confidence for your website in the eyes of search engines. The more high-quality websites that link back to yours, the more trustworthy and authoritative Google perceives your content. Strong SEO link building helps you rank higher in search results for relevant keywords, driving organic traffic and attracting potential customers who are actively searching for what you offer.

Keyword research is the foundation of any successful SEO strategy. It’s like understanding the language your target audience uses to search online. By identifying relevant keywords with high search volume, you can tailor your website content and marketing efforts to topics people are actively interested in. This increases your website’s discoverability for those specific searches, attracting qualified leads and boosting organic traffic.

High-quality content goes beyond informative writing. Top SEO practices include strategically using relevant keywords, understanding search intent to answer user needs, and structuring your content for readability with headings and images. Don’t forget internal linking to connect your website and boost search engine understanding.

Off-site SEO focuses on efforts outside your website to improve its ranking. Think of it like building your website’s reputation. By acquiring backlinks from credible websites and generating positive brand mentions online, you signal trust and authority to search engines, ultimately boosting your website’s visibility in search results.

Portfolio Details
  • Created By: Mermaid London
  • Category:
  • Timeframe:
  • Location: