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Care Sector Organisation.

Faced a significant challenge in attracting qualified candidates for their caregiving positions. Their traditional methods, relying heavily on recruitment agencies, were proving costly and not yielding optimal results. They needed a more effective and cost-conscious approach to fill their open positions.

Harrison Digital Media’s Solution:

Harrison Digital Media proposed a strategic shift in their recruitment efforts, suggesting a diversification of advertising channels. This new approach involved:

  • Spend Re-allocation: Instead of solely relying on expensive recruitment agencies, we recommended diverting some of the budget towards targeted online advertising and content marketing.
  • Social & Search Ads: We created compelling social media ads and search engine ads (on Google and Bing) specifically designed to reach potential caregivers. These ads highlighted the company’s positive work environment, competitive benefits, and rewarding career opportunities in the care sector.
  • Content Marketing Strategy: We developed a content marketing strategy aimed at attracting and engaging potential candidates. This could have included blog posts showcasing team culture, testimonials from current caregivers, and informative articles about career paths in the care sector.
  • SEO Optimisation: Optimized their website for relevant keywords related to caregiving jobs and career opportunities within their location.

Results

The shift towards online advertising and content marketing yielded remarkable results for [Confidential Client Name]:

  • Increased Job Applications: The targeted ads and informative content attracted a significantly higher number of qualified job applications compared to previous methods.
  • Reduced Recruitment Costs: Diverting budget from expensive agencies to cost-effective online advertising led to a significant reduction in recruitment costs.
  • Improved Candidate Quality: The targeted messaging attracted a pool of candidates more genuinely interested in caregiving roles, leading to a better fit for the organization.
  • Enhanced Brand Awareness: The content marketing efforts helped build a positive online presence and solidified their reputation as a desirable employer within the care sector.
  • Increased Job Applications
  • Reduced Recruitment Costs
  • Improved Candidate Quality
  • Improved Candidate Quality

Client Testimonial

We were initially sceptical about shifting away from traditional recruitment agencies. However, Harrison Digital Media’s solution has been a game-changer. We’ve seen a dramatic increase in qualified job applications while significantly reducing our recruitment costs. We’re truly shocked by the positive results

Conclusion

This case study demonstrates the effectiveness of a diversified recruitment strategy in the care sector. By strategically utilising online advertising, content marketing, and SEO, Harrison Digital Media helped attract more qualified candidates, reduce costs, and enhance their brand image.

Portfolio Details
  • Created By:
  • Category:
  • Timeframe: 2021 - 2024
  • Location: United Kingdom