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The Client

Mollart Engineering, a world leader in deep hole drilling technology since 1929.

Challenge

Mollart Engineering, a company steeped in tradition and innovation, sought to expand their online presence and reach a wider audience within the deep hole drilling industry. They needed a comprehensive digital marketing strategy to achieve specific goals, such as increased website traffic, lead generation, and brand awareness.

Harrison Digital Media's Solution

Harrison Digital Media established a long-term partnership with Mollart Engineering, spanning over a decade. Our collaborative approach involved:

  • In-depth Client Understanding: We prioritized understanding Mollart Engineering’s unique objectives and target audience. This involved detailed discussions and market research.
  • Strategic Planning & Execution: Based on our findings, we crafted a comprehensive digital marketing strategy encompassing SEO (Search Engine Optimization), content marketing, and targeted search ads on Google.
  • SEO Optimization: Our SEO specialists optimized Mollart Engineering’s website for relevant keywords related to deep hole drilling equipment and services. This included on-page optimization, technical SEO audits, and backlink building strategies.
  • Compelling Content Creation: We developed high-quality content that resonated with Mollart Engineering’s target audience. This could have included blog posts, case studies, white papers, and product descriptions relevant to deep hole drilling challenges and solutions.
  • Targeted Search Ads: Strategic search ads were implemented on Google to reach potential customers actively searching for deep hole drilling solutions.
  • Regular Reporting & Transparency: Harrison Digital Media maintained a commitment to transparency. We provided Mollart Engineering with regular reports that tracked progress against their objectives and demonstrated the effectiveness of the implemented strategies.
  • In-depth Client Understanding
  • Strategic Planning & Execution
  • SEO Optimisation
  • Compelling Content Creation
  • Targeted Search Ads
  • Regular Reporting & Transparency

Long-Term Partnership & Results

The long-term partnership between Harrison Digital Media and Mollart Engineering has yielded significant and sustainable results:

  • Increased Brand Awareness: Mollart Engineering’s online presence has grown steadily, establishing them as a thought leader within the deep hole drilling industry.
  • Improved Website Traffic: Through organic search and targeted advertising, Mollart Engineering’s website traffic has seen a significant increase.
  • Enhanced Lead Generation: The strategic combination of SEO, content marketing, and targeted ads has resulted in a substantial rise in qualified leads for Mollart Engineering.
  • Measurable ROI: Regular reporting showcased the positive impact of the digital marketing efforts on Mollart Engineering’s bottom line.

Client Testimonial

We’ve been partnering with Harrison Digital Media for over a decade, and their expertise in SEO, content marketing, and search advertising has been instrumental in our online success,” says a representative from Mollart Engineering. “They are highly professional, extremely skilled, and always prioritise understanding our objectives. Their transparent reporting allows us to track progress and optimize our online presence for continued growth.

Conclusion

This case study exemplifies the power of a long-term digital marketing partnership. Harrison Digital Media’s collaborative approach, combined with a data-driven strategy encompassing SEO, content marketing, and targeted search ads, has enabled Mollart Engineering to achieve and sustain online success in a competitive industry.

Portfolio Details
  • Created By: Mollart
  • Category:
  • Timeframe: August 2018
  • Location: Chessington & Resolven