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A global animal health pharmaceutical company.

Challenge:

This global leader in animal health pharmaceuticals recognized the need to improve their reach to their target audience. They desired a more effective way to connect with potential customers and promote their products. Traditional marketing methods hadn’t yielded the desired results, and they sought a solution that could deliver targeted messaging and measurable outcomes.

 

Harrison Digital Media’s Solution:

Harrison Digital Media proposed a strategic paid advertising campaign specifically designed to reach the client’s target audience. This approach involved:

Our Tactics

  • In-depth Audience Analysis: Our team conducted thorough research to understand the client’s ideal customer profile. This included demographics, online behavior, and pain points related to animal health.
  • Targeted Ad Development: Leveraging the audience insights, we crafted compelling ad copy that resonated with potential customers. Visuals were carefully selected to grab attention and effectively communicate the benefits of the client’s products.
  • Strategic Platform Selection: We identified the most relevant online platforms where the target audience was most active. This could have included industry-specific publications, social media platforms, or search engines.
  • Campaign Optimization & Management: Harrison Digital Media implemented the paid advertising campaign, meticulously monitoring its performance. Real-time data analysis allowed for continuous optimization, ensuring the ads reached the right audience at the right time.
  • In-depth Audience Analysis
  • Targeted Ad Development
  • Strategic Platform Selection
  • Campaign Optimisation & Management

Perfect Result

The results of the paid advertising campaign exceeded expectations on all fronts:

  • Unprecedented Traffic Gain: The campaign drove more website traffic than all other marketing sources combined. This surge in qualified leads opened new opportunities for customer engagement and product awareness.
  • High Conversion Rates: The targeted ads didn’t just drive traffic; they also converted visitors into valuable leads with exceptional precision. This resulted in a significant and measurable increase in conversions compared to previous marketing efforts.
  • Improved ROI: The strategically focused campaign delivered a superior return on investment (ROI) compared to past marketing efforts.

Client Testimonial

Harrison Digital Media’s expertise with paid advertising has been a game-changer for our company,” says Holly Emberson, Senior Account Manager. “The team efficiently implemented the campaign, delivering results that far exceeded our expectations. The ads not only drove more traffic than all other sources, but the conversion rates were exceptional – the best we’ve seen across all our advertising efforts.”

Conclusion

This case study demonstrates the power of a well-planned and targeted paid advertising campaign in the pharmaceutical industry. Harrison Digital Media’s data-driven approach and in-depth audience understanding helped a leading animal health company reach a wider audience, generate qualified leads, and achieve a significant return on investment.

Portfolio Details
  • Created By: RDP
  • Category:
  • Timeframe: 2017- 2021
  • Location: Gloucestershire