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Simple Ways to Optimise Websites For SEO

In today’s digital world, having a website is crucial for any business. But simply having a website isn’t enough. You need to make sure it’s optimised for search engines, so potential customers can easily find you.

Search engine optimisation (SEO) can seem daunting, but there are actually many simple things you can do to improve your website’s ranking and attract more organic traffic.

Over the years, I've had the privilege of training some of the world's biggest companies on SEO strategies that have helped them achieve significant organic traffic growth. By implementing these simple steps, you can achieve similar results for your own website." -

Andy Harrison, SEO Expert

SEO Is A Cost-Effective Advertising Strategy

Keyword Research:

The first step is to understand what your target audience is searching for online. Use keyword research tools to identify relevant keywords and phrases that people are using to find businesses like yours. Once you have a list of keywords, you can start incorporating them naturally into your website content, including:

  • Page titles and meta descriptions: These are the first things users see in search results, so make sure they accurately reflect your page content and include relevant keywords.
  • Headings and subheadings: Use keywords strategically throughout your headings to break up your content and improve readability for both users and search engines.
  • Body content: Naturally integrate keywords into your writing without keyword stuffing. Focus on creating high-quality, informative content that answers users’ questions and provides value

Technical SEO:

While content is king, there are some technical aspects of your website that can also impact your SEO. Here are some things to consider:

  • Mobile-friendliness: Ensure your website is mobile-responsive and provides a seamless user experience on all devices.
  • Page speed: Optimize your website for fast loading times. Slow websites can negatively impact user experience and SEO ranking.
  • Image optimisation: Use alt tags and descriptive file names for images to help search engines understand their content and improve image search visibility.
  • Structured data: Implement schema markup to provide search engines with additional information about your website and content, which can lead to richer search results.

Optimise Your Content:

Beyond keywords, your website content plays a vital role in SEO. Here are some tips for optimising your content:

  • Focus on user intent: Understand what users are hoping to achieve when they land on your page. Tailor your content to their needs and provide solutions to their problems.
  • Write high-quality, engaging content: Regularly publish fresh, informative content that keeps users coming back for more.
  • Use internal linking: Link to other relevant pages on your website to improve user experience and help search engines understand your website structure.

Build Backlinks:

Backlinks are links from other websites to your website. They act as a vote of confidence and can significantly improve your website’s authority and ranking. Here are some ways to build backlinks:

  • Guest blogging: Write high-quality guest posts for relevant websites in your industry.
  • Broken link building: Find broken links on other websites and offer your content as a replacement.
  • Directory submissions: Submit your website to relevant online directories.
  • Keyword Reserch
  • Optimise Content
  • Technical SEO
  • Build Backlinks
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